Portfolio

RST was formed from the merger of RAIN (voice AI) and Stella Technology (medtech/EMR), which I helped orchestrate from the product side. The portfolio spans three platforms: Orva, a voice AI system for the operating room; Equinox, a cloud EMR suite; and Constellation, a health information exchange for emerging markets.

I took Orva from concept to product-market fit at Adam Vital Hospital — the first live deployment of surgical voice AI in the region. Equinox is now being expanded with generative AI capabilities and a go-to-market push into Saudi Arabia. Constellation was repositioned from a US-centric cloud model to a cloud-agnostic platform, with a pending country-wide installation in Jordan.

Under the hood, the team has built a proprietary ML stack: accent-tuned wake words, surgical-grade ASR, RAG-based LLMs, and agentic workflows that automate complex clinical tasks.

Press: This AI Voice Assistant Is Helping Surgeons Save Time, Money, and Lives — Fast Company Middle East · The Power of Voice in the OR — Gulf Business

HeyOrtho was the voice assistant for technicians. The idea came from noticing a “deskless workforce” whitespace — repair techs who needed diagnostic data but couldn’t touch a screen with greasy hands under a car hood. I conceived the product, shaped the UX, and led the team that took it from napkin sketch to working product in roughly four months.

The system delivered hands-free access to maintenance intervals, technical service bulletins, component locations, and specs & diagrams — all powered by MOTOR data. A pilot with AutoCentric, an independent shop in Grand Rapids, MI, validated the concept in a real-world repair environment.

HeyOrtho became the blueprint for RAIN’s pivot from voice agency to SaaS company, and the strategic narrative around deskless workers helped secure a $3M Series A (Stanley Ventures) and an $11M Series B. The product DNA — voice AI for high-stakes, hands-busy professionals — carried directly into what became Orva at RST.

RAIN was one of the first agencies built entirely around voice AI, and I joined early enough to shape what that meant. Over six years I wore several hats — strategy, growth, partnerships — and helped grow voice-specific revenue from under $500K to consistent multi-million dollar years across 65+ industry-defining voice experiences.

The client roster spanned categories: Nike, Nestlé, Starbucks, HBO, Headspace, Hilton, BlackRock, Pfizer, Campbell’s, Mars, Tiffany, and others. I managed strategic accounts with Google and Amazon directly, served on the Google Assistant Top Partner Advisory Board, and co-developed Alexa ecosystems with Amazon’s team.

• Nike Adapt BB — voice-powered sneaker drop that sold out in under 6 minutes. 3 Cannes Lions.
• Headspace — meditation via Alexa. Webby Award, 90% user retention.
• Starbucks — voice ordering that drove 16% higher average cart size.
• Game Show Network — Common Knowledge, named Best Alexa Skill of 2019.

Beyond client work, I led RAIN’s thought leadership effort, including The Perfect AI Assistant — a research report studying what voice tech users actually want from an AI companion.

The findings shaped how we pitched and built for every client after it shipped. I also identified the “deskless workforce” whitespace that reframed the company’s strategic narrative and helped secure a $3M Series A (Stanley Ventures) and $11M Series B — tripling the valuation from $17M to $52M.

Joined Fahrenheit 212, a New York-based innovation consultancy, and stayed through its acquisition by Capgemini. Led a 15-person growth team balancing GTM strategy for a $20M business unit with operational efficiency. Served as a lead executive governing the post-acquisition integration.

Launched The Innovators Circle, a global community of C-suite innovation leaders, and partnered with top PE firms to build innovation pipelines for their portfolio companies. Promoted twice during a three-year tenure.

Co-founded and scaled an Employee Engagement practice, growing billings and headcount 4x in 18 months. Led digital transformation programs for MetLife’s C-suite and launched Mondelez’s mobile incubator, Mobile Futures. Organized a White House Summit for the Institute for Large Scale Innovation’s i20 group of national Chief Innovation Officers.